Do you feel like your business Facebook profile isn’t getting noticed? No comments, likes, or shares? Hello, where is everybody? You are not alone on these feelings of neglect. Just having a Facebook profile doesn’t guarantee anything. Just like no social media site is the Holy Grail. However, here are some tips to use your personal Facebook profile to boost your business.
First off, if you want to keep your business and personal profiles separate, then adjust your settings so that the causal networker can’t creep on your swimsuit photos from your trip to Puerto Viejo (if you really are that concerned about privacy then would you even have a Facebook page, right?).
So then why consider mixing your personal and business profiles? For starters, people are typically more interesting, such as the things you are doing and posting on your personal profile, than your business profile posts. Secondly, people who already liked your business profile are the ones reading your business profile updates. It’s time to expand your ‘social’ horizons.
1. Time to Reach Out
It’s time to search for contacts that you are not friends with yet. Use the Facebook Find Friends Browser to create a window of opportunity for yourself to catch up with people you haven’t seen in a while. Typically, the first part of catching up is the question ‘What do you do for a living?’ All of a sudden they are like ‘hey, I have been looking for somebody to…” And you are in.
2. Use Facebook as It’s Intended
Your business profile limits the number of people in your news feed to comment on, share, and like. Use your personal profile as it is meant to be used and comment, like, and share the heck out of your friend’s posts. This will increase your exposure to your friends, and their friends, and potentially to your business.
You can also use the online chat feature to catch up and engage folks you haven’t talked to in a while
3. Share Your Business Profile Updates
Whenever you are adding updates to your business profile add them as updates on your personal profile too. Also be sure to comment, like, or share using your personal profile on any updates you make on your business profile. This encourages others to comment, share, and like.
Connect yourself to both of your profiles so there are more chances of others becoming connected to you.
After reading this it seems rather straight forward doesn’t it? Well it is. Just like anything else in life you get back what you put into it. So rather than wasting an hour on Facebook looking at pictures of people’s kids, videos of dogs barking ‘I love you,’ or people quoting famous author’s like they are the genius behind the insight, spend an hour investing in your business.
Do you want to start your own Facebook Program? Contact us today!