RPM

  If you’re still unfamiliar with what blogging is…take a moment to hide under a rock right now. Just kidding of course! But, seriously type anything into google and you’re sure to see thousands of blog posts. You need to get started on a blog for your business right now! If you’re wondering where to start, and how to write a great first post, we’re here for you! Appeal To Your Audience You need to figure out who your audience is before moving forward. After you determine this, do some research and search the web for blogs in the same industry. Look to see if the blogs are getting engagement and what successful blogs are doing. Are people commenting and sharing the blogs? If so, that’s a good sign. See what readers are interested in and what has already been done. Brainstorm Einstein Thoughts Start thinking about a topic for […]

On April 21, some websites are going to take a major hit. On that Tuesday, Google will update its search algorithm in order to give preference to sites which are optimized for viewing on mobile devices. This means your site is going to move way down the list if it isn’t mobile friendly. This is HUGE news. Usually Google is tight lipped about changes until after they’ve gone into effect. However this time they’re giving websites a chance to get out ahead of this. They’ve launched a special tool that you can use to test your site. I’d recommend heading over here and making sure yours isn’t headed straight to the bottom of the barrel. As you know, hardly anyone looks past the first few search results, let alone the second or third pages. Are you scared? You should be! Don’t let years of hard work go to waste. If you need […]

This saying comes in many different variations but the point is the same: Study and analyze the past so that you can learn from it and apply it to the future. Usually we hear it in relation to US history or politics. The context is usually negative, that we’re repeating old mistakes. Now I chose the title of this article carefully. It’s worded a bit differently than usual, but more on that later. So lets get to the point here. Unless you have a way of measuring your success, you have no way of knowing if your marketing strategies are working. There are many tools out there to help you do this. We’ve written about Google Analytics here before. It’s a powerful tool when applied but there are other options. BuzzSumo is a great tool to specifically help you craft content. Here’s how it works. You enter a topic related to your […]

OK, so you’re posting on a regular schedule. Your content is good and you’re getting some dialogue going, so what else can you do to grab your customers attention? You’ve heard us say before that a majority of people don’t continue to read past the first few sentences. So instead of trying to seduce with words, try a relevant photograph. Pictures don’t take any time to read so if we see a picture that’s relevant to us, it grabs our attention right away. They also tend to drive people to comment on them and as we said on our previous blog post, engaging in dialogue on social media is crucial. Anything that helps you achieve it is worth trying. Of course, the type of pictures you post will depend on your business, but there are options for everyone. It could be a snapshot that comes from inside the company, or a […]