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The start to any project involves a plan and a desired outcome. When applying a plan to a business or company, this shouldn’t be based solely on goals and objectives, but rather on what the company is striving to accomplish. Ask, “What is the purpose of your organization?”. This question will help to build a community within the company. To start your social media strategy you should run over these ideas: 1. Create a game plan and stick to it (Know what and when to publish content.) When creating a game plan you have to have a strategy. Look for ways to build, participate and engage in social media. You must know what you are going to push for as a business and what you are striving to achieve. Being openly aware of this is that starting point to creating a community. The content and programming found within your social media sites […]

I’m sure most of you were born before the decade of social media. As it has become more and more popular, it has become the starting point and basis for many company’s. As many may know, social media can be stressful and complicated at times. Knowing how to use social media towards building your company can be even more stressful if you’re not sure how to approach it right. Let’s get things straight right away! Be better than your competitors!  It’s one thing to share their information on your site, but if you want to gain revenue and customers, you have to prove to people why your company is better than any other company. Social media is like a bike.  If you aren’t creating the right content, the gears won’t work. You have to know what your customers are looking for and create content that will spin their wheels! Don’t […]

Social media helps you reach two kinds of people that may otherwise be hard to reach. Prospects, and customers.  Prospects are the people that you want to get to know. They have an awareness of your brand/product Earn respect and build trust Have the potential of being new customers Customers are the people already using your business. They continue to provide value Deepen relationships Make them feel important and valued Continue to be aware of additional offers Build up your brand Any other people on your social media sites? These people may include your peers, colleagues, competitors, or even service providers. Now taking your audience and putting it into action take a few steps. 1. Intentions and illustrations Knowing who your audience is tip number 1. Tip number 2, is to bring your intentions and turn them into illustrations. Are you cool and collected? Soft and sophisticated? Maybe even Fun and “forreal”. Anyway, […]

Staying up-to-date in a quickly changing world can be difficult, and although the world is changing fast, the internet world is changing even faster. Companies online are becoming more and more popular – even as popular as Grandma’s Apple Pie. People keep coming back and wanting more of what they like. To keep up with your competitors and potential/current customers, it is essential to know what marketing strategies are most effective. Trust is a must. People want to buy from people. The content that is shared on your page says a lot about your company. You need to give your clients a reason to trust you. For example, having constant rich content that is good, will accumulate a lot of shares. Having your page continually shared will show other companies and people that you are a reliable source. Sharing other sites content from their business page is another great way to become trustworthy. […]