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“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.” Here you have one of Facebook’s most recent and maybe best updates: the Like Gate will be no more. Some people may be shocked or appalled by this, but there’s no need to freak out. It should be a good thing that you can no longer force a person to like your fan page in exchange for a reward. By doing that, you would create most of your likes based off of people that wanted rewards and nothing to do with your business. Really though, it’s okay. There are so many better […]

Why use FB contests? Showcase your product or service Grow your e-mail list Make it fun for the community Create interactions People like to win Facebook is a great way to interact with your customers, and using Facebook contests can be an even better way to involve more people. Having proper instructions on how to do so is very important when starting on your own. Being informed of the “do’s and don’ts” of contests, mixed with a plethora of tips, we will get you headed towards converting contests into more business and potential sales! Similar to any plan, you must first prepare. A good contest includes a great prize, good graphics, a promotion schedule, and a terms and conditions page. The prize: Knowing what to give away in your contest should be one of the first decisions made. The prize should be relevant to your business and valuable to your audience. For example, if you’re a jewelry […]

How many of you start your mornings by rolling over, grabbing your phone, and logging into social media? How about crawling into bed at night? Whether admitting it or not, checking social media has become a part of the daily routine. Most of this is due to the fact that mobile devices are way more convenient than a PC or desktop – We can take our phones/ipads with us anywhere. Research says that by 2015, more U.S internet users will use their mobile devices to access the internet rather than PC’s. Check out these fun facts: 40% of Youtube videos are viewed from mobile devices 51% of emails are opened by mobile 61% of all that followed a group/liked a page came from a mobile device 61% of all podcasts are downloaded from a phone 65% clicked FB likes are done via mobile 68% of clips watched on FB are […]

You may sit in front of your computer staring at the monitor, gazing at that wonderfully curly “P” that is the emblem of Pinterest, and wonder how you’ll ever be able to use this vast, beautiful site of colorful photos and thousands of pinners to get your business more traffic. It may seem overwhelming to begin the task of using any social media site to try get more traffic and exposure for your business, but don’t lose heart just yet. Here are three ways on how to grow your business through Pinterest #1.) Create a Presence Many businesses want to create a brand authority, and Pinterest is a great tool for doing just that. One way to create a presence is by only pinning the most accurate and useful pins from a combination of other authoritative brands and sources. You don’t have to use all original pins either, so don’t be afraid […]