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“Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.”  – Jacques Ellul  The accuracy of this quote is scary. Not scary like a haunted shack or something, but scary as in “holy crap this is so true”. Efficiency isn’t something that people put on the back burner. If it wasn’t for efficiency – none of the popular social media sites would even exist. Technology is not doubt, the most significant advancement of our time. Think about it… technology has rewired our brains. We now multi-task by using multiple tabs or using our smartphones while doing other activities (I’m tweeting as I’m writing this article trying to stay involved with what is going on in the social media world). What about reading books? Almost every book can […]

There is no question about it, there is a social media revolution going on right now. See a person at a baseball game? They’re probably tweeting about it. Standing in line waiting for your coffee and what are you doing? Most likely checking Facebook. Whatever you’re doing, wherever you are, social media is always involved. Since it has become so popular, almost all business have wanted to be involved and have joined. By making this decision, businesses are benefiting not because of their fans, but because that kind of interaction leads to more people becoming interested which eventually leads to more businesses. The video below is a great example of just how big social media is: The social media world started out a little like this: Blogs: Earliest form of social media – long “story telling” Facebook: Facebook and Myspace shortened up posts to status updates Twitter: Only allowed to use 140 characters Visuals: No words are needed – […]

When you are creating your brand, you want to let people know who you are, and what your mission is. There are so many different ways that you can express yourself online, but it is important to know how to express yourself the right way. With that in mind, let’s talk about social body language. It’s a proven fact that almost 93% of communication is based on nonverbal body language (this is in person of course). Did you know that? I’m sure that when you meet someone you immediately can tell whether or not that person is nervous or confident based on their body language, right? So, when thinking about social media, it is important to keep in mind that your business has a social “body language” online too. How does a business have a social body language you might ask? Well, this is how you interact online without the […]

Social media continues to grow, but how about your business? Are you finding it hard to reach your customers? Do you want to make your business come more alive? By creating a Facebook page you can achieve both of these and more. For those of you who may not have the time or capability to do so; don’t stress. At RPM we will build a page for you and accommodate your needs to fit the style of your business. Whether you decide to build your own page or have someone do it for you, provided below is key information to keep in mind. Your Facebook Page makes your business When starting your Facebook page, you are creating a hub for your business. You will become: Discoverable: By creating a page for your website, you are making it easier for your customers to connect with you. When people search for you, they will be able to […]