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These days most people are walking around with some sort of mobile device to surf the web, from smart phones to tablets, they are connected while on the go. Despite this, many businesses still don’t have a mobile presence or have their websites mobile optimized. A recent survey found that over 60% of Americans would leave a website immediately if they were on a mobile device and the website wasn’t mobile optimized. The question isn’t if you should use mobile marketing, but how? 1. Optimize Your Website for Mobile Devices Make sure your website is mobile optimized (something RPM Marketing can easily do for you). The goal is to create a great mobile experience for your customer. For example, using a responsive design, where the layout of the web page fits the mobile device, enhances your customer’s experience. 2. Keep it Simple Once you decide to mobile optimize your business […]

There’s an old saying that when you’re holding a hammer, everything looks like a nail. Such is the case with press releases. Often overused to the point of oblivion, they can still be an effective tool when used properly. The keys to writing a good release are simple. Ask yourself these 5 questions before and while writing yours, and you’ll get good results every time. 1) Does it matter? Of course you’re excited about the latest development in your product line. Or maybe it’s the pet project of the CEO and they’re pushing you to get the news out. But first ask yourself if it’s really newsworthy. Chances are that if you’re writing one every week or even month, you’re writing about things that most people simply don’t care about. Save it for the really big, important stuff. 2) What is your goal? This one is easy because it never […]

It’s a jungle out there. Today, millions of blogs exist on a wide range of subjects. Want to learn about organic hobby farming? A 3 day potty training crash course for the little one? There’s a blog, or 50, for you. So lets take a look at how to make sure your content reaches it’s target audience. 1. 60% won’t read past your headline Recent research has shown that 60% of people don’t read past headlines when scanning their news feeds and social media. It doesn’t matter how good your content is if it doesn’t get read. It seems like every headline looks similar these days, and that may be true, but it’s not without reason. YOU NEED TO GET YOUR READERS ATTENTION, and there are some proven ways to do this. Most of the articles that are in your news feed right now have titles with forceful words that help grab […]

We’ve talked here before about certain benefits of having a business presence on social media platforms.  For many, this comes as no surprise, but there are many businesses that have been around since long before the internet, cat videos, gangnam style and, what does the fox say. If you didn’t understand that last sentence, you should probably keep reading. Many of these have adapted to changing technology, some have not, and both may still be successful. However, it’s becoming more and more clear that going forward, social media and online advertising will have to be a part of your business plan if you wish to remain that way. The internet is a busy, confusing thing. If you’re not of the millennial generation then you’re at the disadvantage of not having been born into a world made smaller by technology. There’s no shame in not knowing anything about Instagram, Facebook, Twitter, […]