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January 30, 2015
apple devices

Why Is Website Design So Important?

Take a moment to think – when you need helping finding something, or need more information about a topic, where is the first place you go? Google right? And once you’re there, you go to that search bar and click on a link that you think will have good information. Once you’re on the website are you able to find the information quickly? Is it fairly easy, or difficult? Are things clearly standing out to you? If you can find what you’re looking for quickly and easily, it means the website has been designed well, and is user friendly. If a page is designed well, the navigation will be simple and the users won’t become overwhelmed when they enter a website. The design of a website is important because it affects how quickly visitors can find what they are looking for.  If it is difficult or frustrating, the visitor will leave and […]
January 23, 2015

Make the Right Trade-offs to Benefit Your Business

Being a business means you have to make adjustments. Sometimes this means taking a part of what you have, working with someone else, and make the right things come together. This makes me think of the song She Will Be Loved by Maroon 5, “It’s not always rainbows and butterflies, it’s compromise that moves us along.” You’re probably thinking, “how does this relate to business?” Well, think about it… things aren’t always going to be peachy. Coworkers don’t always get along, a sale may fall through, whatever it is, we all need to learn how to compromise and keep going with our usual tasks. A big part of this is social media. Social media is at the heart of businesses. Media leads to increased business exposure, greater customer service, but could also potentially lead to mishaps or mistakes by the push of a button. Given below are trade-offs. Tips that are good […]
January 16, 2015
less is more

Less is More- How to Use Visual Content to Improve Engagement

Nobody likes to go to a website and instantly get hit with verbal diarrhea. A page with an information overload could potentially turn readers away. Have you ever heard the saying, “A picture is worth 1000 words”? This is how Social Marketer Kim Garst introduced her topic on using visual content to drive massive social media management. This example is a huge factor when creating a social media site to draw attraction to your customers. Use Eye Catching Images When looking at a page or business, the first thing readers notice, will most likely be the pictures. People will eventually get to the words, but businesses need to focus on what their audience is first drawn to.   Relevant Content Visual content on your site should be relative to your company or what is being explained somewhere else on the page. It is a proven fact that 80% of people […]
January 9, 2015
the marketing tree

A Guide to Blogging: The Family Tree

To create a successful blog, it is hugely (yes I said hugely) important to look at the layers that eventually branch out. The easiest way to look at this is to look at it like a family tree. Top of the Tree: Core   In a family tree, the person at the top is usually the one who started the family. So, when we take a look at the blogging family tree, we see that core is at the top. The core to your blog is the most important part. What are you writing about? Make the topic clear. You can’t create a blog without the core – you base everything around this. Branches of the Tree: Content and Facts Okay, now if a tree didn’t have branches, it would be a stick. So obviously the branches are pretty important. Content and Facts create these branches that help to protect the core. By […]