Would you be surprised or in disbelief? We are here to tell you customer service has the power to make price irrelevant. Start out by treating your customers with the utmost respect and professionalism on every channel of your company whether it is over the phone, through email, face-to-face, or on social media.
First and foremost, everyone needs to buy into the vision of the company from the top down. The owner needs to believe in the vision and so does the newest employee. Each person should always remember it takes teamwork, focus, and understanding to succeed in the vision. For example, Amazon’s vision is “To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” This vision is clear and presents a clear mission. Your company’s vision should apply to your company alone.
One key fact to always remember is if you have lousy customer service, you can not hide anymore. Technology and social media has made this nearly impossible. In today’s world, customer service can be your worst marketing. Some things you should never do to customers include pointing, saying “no”, oversharing, saying “no problem”, showing frustration publicly, delivering bad news online, or responding with five words or less. Instead you should show people where to go, focus on what you can do, share only what is appropriate, say “certainly, my pleasure”, discuss issues privately, and respond thoroughly in a short paragraph. You have an opportunity to surprise a customer with how well you handle their complaints!
Based on positive experiences customers consistently receive from you, your customers will have no idea what your competition charges! We compete in experience wars, not price wars. When it comes to customer service, compete for the best. There’s not much competition and most companies have average or less than average customer service. Be a brand customers can not live without; your company has the power to showcase what money cannot buy. Get out there and join the battle for the best customer service!
RPM Online Solutions knows exactly what great customer service is all about. One of our customers even stated: “The website you created for the restaurant & saloon is so awesome. Thanks RPM for your marketing partnership and all your hard work. You truly listened, understood and captured our unique brand and kept our vision throughout this entire project. You have great talent!” Find out what makes RPM successful and how we show our appreciation to our customers. Contact us today!