We write a lot about social media strategies here at RPM. But one thing we see people forget time and time again is the “social” part of social media. It’s not enough to post content every week, no matter how good it is. Sure, some of what you post may be just advertising splashes, but if you’re not reaching out and engaging in dialogue with people, you’re missing the whole point.
Facebook started out as a way for people to communicate with each other. It still is but lets not forget that communication is a 2 way street! So how do we start engaging in conversation? Well, you have to set yourself up for success by making posts that ask for it. When brainstorming for post idea’s, try to think from the perspective of how to get people to start talking. For example, instead of posting a beautiful picture of the northern lights with the caption, “Beautiful lights last night!” Try something like, “Who else got out and braved the cold last night to see the northern lights?”. Or maybe, “Anyone else get pictures of these last night?” Leave people an open invitation to share and they will!
Another more specific example could be something like this. Imagine you own a small bar popular with college age adults. You want to do some advertising to drive more people into your establishment so you decide to offer a drink special. You go ahead and post it on your page and wait to see results. Instead, try ENGAGING with your clientele. Ask what they want! Try a post like this. “What drink special would YOU like to see this weekend?” Alternatively, you could set up a poll and put a number of options to vote from, or run it as a contest with the winner getting a free appetizer or drink.
No matter how you decide to do it, if you give people the option to have a voice, they’ll want theirs heard. If they feel like their voice is being heard and listened to, they’re that much more likely to give you their business.
Let us help you design a marketing plan that works for your business. Visit us at www.rpmmn.com to get started!