There is no question about it, there is a social media revolution going on right now. See a person at a baseball game? They’re probably tweeting about it. Standing in line waiting for your coffee and what are you doing? Most likely checking Facebook. Whatever you’re doing, wherever you are, social media is always involved.
Since it has become so popular, almost all business have wanted to be involved and have joined. By making this decision, businesses are benefiting not because of their fans, but because that kind of interaction leads to more people becoming interested which eventually leads to more businesses.
The video below is a great example of just how big social media is:
The social media world started out a little like this:
Blogs: Earliest form of social media – long “story telling”
Facebook: Facebook and Myspace shortened up posts to status updates
Twitter: Only allowed to use 140 characters
Visuals: No words are needed – picture says it all
Whether you’re using blogs, Facebook, Twitter, or just a visual, what you post and how you create the content is essential. To visually stand out, you need social media, but before that you need to focus on your consumers if you want to drive results.
Choose a strategy that keeps your business running, not literally, but you get the point. If your fans are posting about you and interacting and sharing photos, then you are obviously doing something right! It’s then up to you to share their content as well and interact back with them to keep this strong customer/business relationship.
Helpful strategies & key objectives:
Look, listen and learn from your community – more the merrier.
Curate visuals and videos that tell a story – all visuals need to have a point to them.
Good stories – not boring, get good info in there!
Be a spotlight, and shine on others – share your tips!
Let the magic happen – consumers will love the visuals you provide! Especially if they can relate.
What can you take out of this?
Know what your brand voice/goals are, and use that to build up your social media with powerful visuals!
You don’t have to be the biggest to succeed. Small moments lead to bigger strategy and that’s when you’ll be most successful.