This saying comes in many different variations but the point is the same: Study and analyze the past so that you can learn from it and apply it to the future. Usually we hear it in relation to US history or politics. The context is usually negative, that we’re repeating old mistakes. Now I chose the title of this article carefully. It’s worded a bit differently than usual, but more on that later.

So lets get to the point here. Unless you have a way of measuring your success, you have no way of knowing if your marketing strategies are working. There are many tools out there to help you do this. We’ve written about Google Analytics here before. It’s a powerful tool when applied but there are other options. BuzzSumo is a great tool to specifically help you craft content. Here’s how it works.

You enter a topic related to your business. BuzzSumo will pull up a list of articles in that category. Next to each article you can see how many times it was shared across various social media platforms. This helps you to see what kind of content people are reading and sharing most. All you have to do now is apply that knowledge to your own content production.

Digging a little deeper, you’ll find that you can filter by network, content type, and even time of day. Some types of content do better on different networks and at different times. Paying close attention to these kinds of details will help you pinpoint the most effective strategies for reaching your customers.

I said before that I worded the title of this article carefully. Usually when people use this saying, they’re using it as a warning that you’re doing something wrong. However, if you find that you’re getting great results, then repeat it! Keep doing what you’re doing, but make sure to check on your analytics every once in a while to make sure that you’re still getting the results you want.

If you think these strategies might be able to help your business, visit us at www.rpmmn.com and see if we can help!