Being a business means you have to make adjustments. Sometimes this means taking a part of what you have, working with someone else, and make the right things come together. This makes me think of the song She Will Be Loved by Maroon 5, “It’s not always rainbows and butterflies, it’s compromise that moves us along.” You’re probably thinking, “how does this relate to business?” Well, think about it… things aren’t always going to be peachy. Coworkers don’t always get along, a sale may fall through, whatever it is, we all need to learn how to compromise and keep going with our usual tasks. A big part of this is social media. Social media is at the heart of businesses. Media leads to increased business exposure, greater customer service, but could also potentially lead to mishaps or mistakes by the push of a button. Given below are trade-offs. Tips that are good for certain social media sites, but also things that you should probably lay-off of a little bit.

Get ready, here they are:

Facebook:
You have to give-and-take! Be responsive to your fans/friends and target what they’d like to see.
Trade-offs:

• You always, always want to post for maximum engagement right? So make sure not to forget to respond. Don’t be that person… your fans want you to interact with them, not ignore them!

• Using pictures and hashtags are awesome! But don’t overdo it… don’t annoy everyone that likes your page, and just be appropriate.

• You want to be fun, entertaining, and quirky, but watch the line – make sure to keep it professional because you are in fact, a business.

Twitter:
The whole twitter world is still new to so many people! “How do I twitter someone” is a phrase I’ve heard more often than not, unfortunately. Let’s be real – if you’re going to use social networks, make sure you know the lingo. Twitter has actually changed how businesses communicate with others. It gives clients easy access to brands and allows businesses to interact with their clients easier and more freely.
Trade-Offs:

• You’re going to have a lot of cool things to say, all the time! But, you have to keep it 140 characters or less, and come one – everyone likes it better when things are concise but useful.

• You’re going to have a lot of interaction, so please be sure to respond as quickly and as much as possible.

• Keep it positive and upbeat! Everyone is going to have a bad day, but at least keep your negative attitudes off your page. I don’t think that’s too much to ask.

• Find balance between business and personal tweets. It’s okay to be fun and interact with your followers, but you’re going to have to let go of some of the more personal things you may want to say and keep those things for your own page.