As of June 2014, YouTube passed Facebook as the largest social media site in the world. Facebook is a well known advertising platform but as a newer service, Youtube is massively underutilized. Millions of videos are uploaded every day and with each one goes an opportunity to get your message out to the right audience.

By targeting specific channels you can be assured that you’re reaching the right market segment without spraying your message needlessly. Less effort and more return..sounds pretty good. Lets take a look at the basics of instream ads.

Instream ads are those annoying videos that pop up first when you click on something you want to watch. Often you have the option of skipping it after the first 5 seconds. Most of the time we skip through them but every once in a while something catches our attention. But don’t you ever think it’s weird that you get an ad for a new vacuum cleaner when you’re watching a video about skydiving? Well, their ad might be great, but they’re missing out on the audience they want by not taking advantage of Youtube’s potential to be highly specific.

Done correctly YouTube ads can be a great addition to your marketing strategy, but it will be time consuming. To make sure you’re hitting your target audience you’ll have to search for and find the same video’s and channels they’re watching. Once you’re armed with that valuable information, it’s time to take it to Adwords where you can specify which video’s you want your ads to play in.

It really all boils down to three steps:

Determine your target videos and channels.

Create your video content.

Submit it to Adwords with the links where you want your ad placed.

YouTube advertising has the potential to connect you with a totally untapped market, try it today before everyone else catches on! If you’re unsure of where to get started, give us a call or visit our website at www.rpmmn.com.