Video killed the radio star

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November 29, 2016
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November 29, 2016
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Video killed the radio star


“I heard you on my wireless back in ‘52.

Lyin’ awake intent on tuning in to you

If I was young it didn’t stop you coming through

Oh – a – Oh..”

Let me just say that if you don’t know this song head over to your favorite music site and listen. Consider it market research.. But really, beyond the fact that this is a great song, there is a larger point to be made. The internet is a busy place and to cut through the noise you need to use the right tools. Video is a burgeoning online medium. From cat videos to extreme sports to simple product highlights, it’s a very straightforward way to get your message across and grab readers attention.

Taking Video

A lot of people are able to figure out the basics of some different online marketing tactics and tools. However, video can seem like a daunting task — one reserved for experts. In many cases this is actually true.

You wouldn’t film a TV show with a cell phone would you? But for smaller, simpler jobs like a short YouTube advertisement something like a cell phone video camera or DSLR can help you get your foot in the door. Obviously, a DSLR will give you more creative control and flexibility and since the technology keeps getting better and better. You can find entry level cameras that are capable of producing professional footage for around $500 at the bottom end.

It’s a good idea to have a camera on hand for promotional shots that you’re putting up on social or even print media.

Editing Your Video

Now you have some raw video you want to use. Next comes the slightly more complicated part. However, with the number of editing programs on the market you can get really excellent results with some trial and error. There are too many to list here, but we’ll throw some links down at the bottom of this article to get you started.

Even though it seems intimidating, remember that many movies you’ve seen in the past few years have likely been shot (at least in part) on similar equipment such as the DSLR you’re holding in your hands. Technology is an amazing thing when it can bring professional quality tools to the everyday novice user. Now it’s just up to you to jump in and give it a try!

Here is a link to a list of free editing programs.

These, while not all free are listed as easy to use but highly functional programs.

As always, if you found this useful head over to and check out the rest of our articles for more helpful marketing advice.

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